Launched on the exhibition ‘ Our Beautiful World ‘ second to 2013 which lasts three days, with the participation of women in the fashion industry of the Kingdom and the Gulf States, in a lavender Hall in Riyadh. The Director General of the Shroug Abdullah Al Mahmoud said the exhibition seeks to support women in all areas that highlight their economic, cultural and social level, useful to show in the second session includes many surprises, in addition to a special ceremony marking the national day of Saudi Arabia. The exhibition provides participating companies and institutions specialized in the matter of women and the family, visitors learn about the latest fashion, beauty, and found many products and exhibits distinctive and varied. The exhibition on the second day, visiting diplomats and the wives of Arab ambassadors and foreign participation in the celebration of the national day for Saudi Arabia.

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