The Saudi capital Riyadh hosts for three days – from 22 to 24 September the exhibition of “Our Beautiful World” for women and children which is held in Intercontinental Hotel under the patronage of Her Royal Highness Princess / Abeer bint Sultan bin Abdul Aziz Al Saud, organized by Atouz for exhibitions and conferences.

The exhibition concludes its activities on the evening of Monday, 24 September 2012 , amid highly motivated visitors exceeded 10,000 visitor per day, the exhibition was marked by diverse fields and multiple companies, institutions and specialized entities, where the exhibition has come with the participation of more than seventy exhibitors in all that matters of women and children in general, from the latest fashion lines,  beauty, accessories and decorative halls and hospitality facilities and luxurious desserts and health and beauty centers.

Exhibition Activities:

As the second day of the exhibition devoted to commemorate the National Day of the Kingdom of Saudi Arabia through the revival of distinct cultural events and heritage to enhance the meaning of nationality to the visitors and participants and wives of Arab ambassadors and foreigners. The exhibition as well as throughout the three-day has been accompanied by the activity of “Our Beautiful Children World” which aims to discover and support the talents of children and highlight their creations.

On the other side the exhibition was sponsored by,  ” Dar Al Shifa medical group ” as the official sponsor of the exhibition, in addition to the “Hall of candles for celebrations” the strategic sponsor for the event, where keen crew found to provide types of hospitality excellence to all visitors throughout the three-day, in addition to receiving wives of Arab ambassadors and foreigners by cabin crew and buffet dinner at the conclusion of the exhibition. In addition to “Etihad Al-Orouba” as the Platinum Sponsor,  “Must Bee” as the gold sponsor of the event. The exhibition also marked the participation of both the ” Balloonizer” and “Jollina for events planning”.

In addition to broad participation by many of the local media, where the exclusive satellite sponsor is “Rotana Khalijia” and radio sponsor  “Rotana FM”, and several magazines sponsors of the event include: “exhibitions” magazine , ” Haya ” Magazine, ” Secrets of Diet and Beauty ” magazine, “Snob” magazine , and ” Kol Al-Monasabat ” magazine.

The General Manager of Atouz for organizing exhibitions and conferences: Mrs. Shroug Al-Mahmoud said  “that the goal behind the exhibition is to serve the Saudi society; by highlighting the activities and creations of the sponsors and participants and showcase their products and make them known to highlight the media to achieve the appearance and spread them and keep up with global development and modernity, and on the basis of the effective role of women in the various economic sectors and development, for the advancement of Saudi society to make a quantum leap of their standard and to highlight its leading role in society. “

Special presence and participation for the campaign “Kelmtina Al-Hilwa”:

The exhibition included for a second time the participation for “Our Sweet Word” campaign and that through the establishment of Corner to introduce the campaign objectives every day of the exhibition , where indicated the chairman of “Our Sweet Word” Dr. Leila bint Abdulaziz Al-Hilali said: “that the campaign means the word sweet and keen to spread among members of the community and re-life it after its presence  became modest and gaunt and an object of ridicule in our speech and in our speech with the other so we we based upon the participation of the campaign ambassadors. We aim to give the chance that sweet words deserve.”

The diplomatic visit:

Wives of Arab and foreign ambassadors participate with Saudi women commemorating the 82th anniversary of the National Day of Saudi Arabia during the exhibition of “Our Beautiful World 2012″ for women and children under the patronage Her Royal Highness Princess Abeer bint Sultan bin Abdul Aziz recently organized by Atouz Company for organizing exhibitions and conferences Intercontinental Hotel.They were recieved by the General Director Manger of the exhibition Ms. Shroug Abdullah Al-Mahmoud, and Deputy General Ms. Al-Jouhara Al-AbdWahab and Mrs. Nawal Saleh Al-Shalhoub , Chairperson of the Association of Women in the Diplomatic campus in Dubai and the UAE , the wife of the ambassador Hamoud bin Nader.

Princess Latifa Fahad Al-Sudairy said: my feeling can not be described in this bright day which we foresee the lessons and basic and unified homeland Commander King Abdulaziz , nothing will compensate us from home, I congratulate to the Custodian of the Two Holy Mosques on the ocassion of the National Day and all of the Royal family and the Saudi people and wishe always safe and secure life under the banner of Monotheism that walked by the sons of founding father. She also was thankful for creative girls for what she saw in the National Day in this exhibiton of work and great taste and attention to women and children in a great national day that made this day, and each year and home fine.

Mr.s Nawal Saleh Al Shalhoub, the Head of Diplomatic Ladies Association earlier in Dubai and UAE Ambassador’s wife Hamoud bin Nader
Congratulated Saudi Arabia government and people of National Day, wishing for this country all the best and thrive and progress thankful to the Director General of exhibition Mrs. Shroug Abdullah Al-Mahmoud for her inivtiing for wives of Arab and foreign ambassadors for their participation in the celebration of the National Day filed within exhibition “Our Beautiful World”, and also thankful to the Deputy Director Mrs. Jawhara Alabdalwahab for her good receptionan and dealing with the diplomatic delegation.


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